More important to the nike brand: jordan or tinker?

[inspektahdeck]

drug dealers

 

[bijald0331]

Originally Posted by Breakyaneck3000

if you ask the average person who Jordan is, they know.



if you ask the average person who tinker is......

wieden+kennedy created nike/jordan's image and "personality" as a brand.  advertising is the reason why most consumers even purchase anything in the first place.

i say wieden+kennedy > hatfield+jordan





You can't be serious.

I mean I understand the importance of marketing but it's nothing compared Jordan's accomplishments and highlights living up to the image and brand. So what if this brand was cultivated through a team of people. If Jordan doesn't do what Jordan did, this brand means nothing.

 

[eeibaby]

^

I totally agree, what made Jordan sneakers so popular was not how it looked, the first important thing was Jordan as a player.

 

[dt43]

its Jordan. Tinker could have designed shoes for Larry Bird, but nobody would still be rockin "Birds" today.
on the same token, i could have designed the first few Jordans in MS Paint and they still would have sold out.


the superstar fuels the brand. Lebron is the one with the $100 million dollar Nike deal, not the guy who designs his shoes.

 

[gboy1230]

naw for real tho i think they both play there roles .....

 

[felix88]

Originally Posted by MECKS

thats like asking what came first the chicken or the egg.

That's what i was thinkin'